Đurđica Šimičić

Owner of the company Feel IQM and consultant for health tourism in Lošinj Hotels & Villas

Đurđica Šimičić is the owner of the company Feel IQM and consultant for health tourism in Lošinj Hotels & Villas. Author of the project Integral Quality Management – Destination and quality standards for tourist destinations in Croatia. While she was the director of the Tourist Board of Mali Lošinj, she started branding it as the island of vitality. From 2016 to 2019 she was employed as a brand manager at Lošinj Hotels & Villas. Since 2016 she is certified Health professional by Medical Tourism Association. She gained her organizing skills in managerial positions as director of tourist agencies, director of Mali Lošinj Tourist Board, Director of Product Development Department, brand manager for health at Lošinj Hotels & Villas and a number of other socially responsible functions.

Presentation title: Integrated quality management at the destination – Croatia

Abstract

Integrated quality management at the destination stimulates measurability and implementation of sustainable development, defining the goals of the local self-government in tourism development, responsible tourism, health tourism, cultural tourism, event management, rural tourism; stimulates local product development, the increase of quality in gastronomy, thematization of facilities, the preservation and promotion of biodiversity, health, wellness, sports, destination animation, destination design, thematic events, as well as a number of challenges and quality elements at the destination.