Elizabeth Ziemba

President and Founder of Medical Tourism Training

President and Founder of Medical Tourism Training, Elizabeth Ziemba delivers consulting, training, assessment, and accreditation services for clients in the wellness, health, medical and hospitality sectors with innovative, practical, evidence-based solutions for business and economic growth. Ms. Ziemba helps clients build strong organizations ready to compete globally including governments, medical and dental providers, associations, facilitators, and hotels, resorts, and spas with a unique combination of education, experience, and international best business practices. Consulting projects include national medical tourism road maps, national & provider marketing plans, strategic planning, cluster development, and more. She has a Juris Doctorate degree and a master’s degree in International Public Health.

Presentation title: Redesigning Your Health Travel Experience: The Impact of Consumerism, COVID, & Technology

The COVID-19 pandemic has changed what people demand from wellness, health, and medical services providers. Combined with the consumer trends pre-COVID, the new “health traveler” demands that quality remains high and prices stay affordable but that is not enough. Thanks to COVID, all service providers must demonstrate extremely high levels of hygienic safety, ease of access, and increased use of technology. Examples, case studies and experience identify the most important issues for health travelers and demonstrate approaches to winning back customers.