Emir Haskić

Managing Director at B4Sport Camps d.o.o.

Emir Haskić started his journey in tourism in 2006 in the company Hit Alpinea in Kranjska Gora, Slovenia, where he worked as area sales manager until 2013. Besides covering leisure tourism in different markets, he also specialized in sport tourism and event management. He was particularly active in Kranjska Gora, a world-renown sport destination hosting several international yearly events (World Cup in skiing and ski jumping) and a popular destination for indoor and outdoor training camps.

In 2020, he assumed the role of Managing Director of the company B4Sport Camps, an agency specialized for sport tourism operating mostly in Slovenia and Croatia. After a challenging year 2020 due to the Covid-19 pandemic, the agency fully recovered in 2021 and surpassed the business results of 2019, which was the best year for the company until then. Even in the difficult year 2020, the company managed to nearly double the number of employees, focusing on the only functioning tourist sector at the time – professional sports.

Presentation title: Tourism and sport; the advantages of sport destinations

During the many years that I worked in tourism I was surprised to realize that sport didn’t have the value it deserved. In my perception, this field was mistakenly forced into MICE, instead of being considered as a tourist pillar in its own right. Sport achievements bring lots of positive aspects as we can easily see when the teams bring trophies back home and from the media coverage generated by such events. Oftentimes, such these results unite the nation, but unfortunately not enough is being done to encourage the fundamentals. Sport events bring recognition and added value to destinations while the sport training camps bring extra revenue due to higher average daily rates and length of stay in the hotels and extra consumption. These effects should be seriously considered when deciding to invest into sport destinations, and the “Adria” region especially possesses a high potential in this respect.

Together with other local gamechangers, we can turn the Crikvenica Riviera into a health and wellbeing gateway for the working population 365 days per year.