Franz J. Biesel

COO of Kuren & Wellness
Medical Spa Expert and Consultant

Franz is COO of, one of the leading independant online portals in Germany, specialised in Medical Spa & Wellness treatments with more than 25 countries and around 300 medical spa institutions. With more than 20 years experience in that business Kuren und Wellness can provide the best solutions for their clients by cooperation with all relevant providers in this segment. In additon to this role, Franz act as consultant for several medical spas and tourism organisation for permanent development especially for international sales and marketing activities in the German speaking markets and he is involved in several investment activities for new medical spa projects. Before that, Franz has worked for several years in various board member positions in the financial industry.

Presentation title: Expectations and needs of german medical spa guests. What provider should consider. – Insights from a specialised Consultant and OTA


Health tourism has a long tradition in Europe and has found their place as an important touristic segment. Future developments like the demographic changes in Europe and the growing acceptance and willingness of the individual to invest in their own health situation by prevention are very positive indicators for health tourism in the future.

But in the last 15 years a lot of new destinations appeared on the map of providers and the competition between the providers to gain international clients was getting much more difficult. To find their place in this growing market depends on various factors, but the most important part is the final choice of the medical spa client. What are the expectations and what do medical spa guests – especially from Germany – really want? This presentation will give you answers to that question and practical examples to match the needs of these clients.