Ilan Geva

President of the Ilan Geva & Friends, USA

Ilan Geva is a global Medical Travel expert, specializing in branding and consumer behavior who provides consulting, teaching, training and help in practicing and implementing all brand touchpoints. He develops and creates Brand platforms including brand vision, brand strategy & brand personality, using strategic business solutions for multinational, national and regional entities. His work has won over 100 industry awards around the world. Ilan assisted health ministries, medical tourism councils, destinations, hospitals clinics and doctors.

His work stretches from many states in the USA, to Asia, Africa, The Middle East, Europe and South America. Ilan teaches Branding & Consumer Behavior at the University of Chicago and Consumer Behavior & Marketing at DePaul University. He is invited to speak at many international conferences. He helped many countries, doctors, hospitals and healthcare providers solidify their brands while working with some of the largest and best-known Healthcare and travel brands in the US and abroad. Ilan helped national and state tourism organizations grow their constituencies and tourism revenue including: The Mexico Tourism Board,  Lisbon Convention Bureau, Turismo de Portugal, British Tourism Authority,  Hawaii Tourism Authority,  Israel Ministry of Tourism,  Illinois Department of Tourism,  State of Iowa Tourism Division,  Satour (South African Tourism),  Turkish Tourism,  and hospitality providers like airlines, hotels and car rental firms.

Presentation title: “How to use TRUST in building the brand of your country, hospital, and people”


We all hear about technology all day, everyone wants to have the latest apps, digital engagement and immediate response.
But what about the comfort, trust and connecting with potential human patients?
Is technology the answer for everything? or do we need to think about people centered approach?
Never forget that your brand is built on human behavior, human perception, and service for humans.
A brand without TRUST is not going to succeed.