Medical Travel expert, influencer and opinion leader
Ilan Geva is a global medical travel expert, influencer and opinion leader. He specializes in branding & consumer behaviour and provides consulting, teaching, training and help in practicing and implementing all destinations, medical institutions and clinics brand touchpoints. His work has won over 100 industry awards around the world. Ilan is the co-author of the book “Global Brand Management” published by Kogan Page in 2019, directing businesses to the correct ways of building an international brand. His work stretches from many states in the USA, to Asia, Africa, the Middle East, Europe and South America. Ilan is an adjunct professor at the University of Chicago and DePaul University. His classes attract many students and professionals, especially the branding and consumer behaviour classes. He speaks at many international conferences, both in-person and virtually. Ilan helped clients grow their brands and medical tourism revenue in Israel, South Africa, UK, USA, Mexico, Portugal, Colombia, Thailand, Korea, Malaysia, Japan, Dubai, Croatia, Poland, Romania and other.
Presentation title: Branding and Marketing in the age of COVID-19
Among the many webinars, and online conferences, you will find a huge amount of advice for marketing your business in the Post Covid era. Most of it will focus on “new technology” and ways to communicate without traveling. I understand why. But not many put the emphasis on the simple, common-sense solutions, with technology and without. I will try to fill that void, based on my extensive global experiences, and a deep understanding of the human spirit. Try it, it never fails.