President, Ilan Geva & Friends Inc. and Director of Strategy and U.S. office head, Vmarsh Healthcare
Ilan Geva is a global branding and consumer behaviour expert, an author, speaker and university professor. He co-authored the book “Global Brand Management” and wrote many articles for international healthcare and medical tourism publications. His work has won over 100 industry awards around the world. Ilan is a board member for a few companies and organizations, and serves on advisory boards for others.
Ilan taught Branding at the University of Chicago and Consumer Behaviour & Marketing at DePaul University. He speaks at many international conferences, and helps many global clients solidify their brands towards profitability.
Presentation title: Thoughts of Market Penetration Strategies for Healthcare and Wellness Operators