Irving Stackpole

President of Stackpole & Associates, Inc.

With decades of experience in healthcare, Irving Stackpole is the President of Stackpole & Associates, Inc., a strategy, marketing and research firm founded in 1991. Stackpole & Associates has conducted strategic research and marketing projects in the United States and internationally, and has worked for providers, governments and agencies on 4 continents, and many countries, including Costa Rica, Korea, India, Argentina, Colombia, Poland, Mexico, Cayman, Greece, as well as the EU and the UN.  Irving edited Medical Tourism Marketing the 1st book on the subject, co-hosts the podcast, The Medical Travel Show, is widely published, and has been quoted in The New York Times, The Financial Times, Forbes and many trade publications.

Presentation title: The Future of Health Tourism Is In Your Hand; How personalization and digitization changes the patient experience


Since Hippocrates, the assumption has been that a sick person goes to a smarter person seeking help. Help is provided by the doctor, and the “patient” did what she was told – most of the time. We now have Google, WebMD and the balance has shifted. Doctors are being challenged and questioned. Patients are more demanding, want to know the what and why and expect their “experiences” more like Amazon or Starbucks, but from healthcare.

Moving your information to “the cloud” creates more questions; who owns your healthcare information? Security rules protect data privacy but are the barriers about privacy, or just the old-fashioned rules?

We examine these shifts in the context of the provider / consumer relationship and point the way to a future that some may find dystopian, while others will find laden with opportunity.