President of Stackpole & Associates, Inc.
With decades of experience in healthcare, Irving Stackpole is the President of Stackpole & Associates, Inc., a strategy, marketing and research firm founded in 1991. Stackpole & Associates has conducted strategic research and marketing projects in the United States and internationally, and has worked for providers, governments and agencies on 4 continents, and many countries, including Costa Rica, Korea, India, Argentina, Colombia, Poland, Mexico, Cayman, Greece, as well as the EU and the UN. Irving edited Medical Tourism Marketing the 1st book on the subject, co-hosts the podcast, The Medical Travel Show, is widely published, and has been quoted in The New York Times, The Financial Times, Forbes and many trade publications.
Presentation title: The Future of Health Tourism Is In Your Hand; How personalization and digitization changes the patient experience
Since Hippocrates, the assumption has been that a sick person goes to a smarter person seeking help. Help is provided by the doctor, and the “patient” did what she was told – most of the time. We now have Google, WebMD and the balance has shifted. Doctors are being challenged and questioned. Patients are more demanding, want to know the what and why and expect their “experiences” more like Amazon or Starbucks, but from healthcare.
Moving your information to “the cloud” creates more questions; who owns your healthcare information? Security rules protect data privacy but are the barriers about privacy, or just the old-fashioned rules?
We examine these shifts in the context of the provider / consumer relationship and point the way to a future that some may find dystopian, while others will find laden with opportunity.
Workshop title: Competition within Clusters
Successful cluster members are often direct competitors who productively compete with each other, while contributing to the overall growth of the markets and the cluster. Are organizations afraid to join the cluster because they do not want to work with competitors? Are they afraid of losing valuable employees or intellectual property to competitors? These are some of misconceptions about the role of clusters and their benefits for members. This session takes an in-depth look at the role of competition within clusters, clarifying how rivals compete within clusters and how clusters expand markets so that everyone wins. The focus will be on competition versus rivalry, differentiating to compete, and rules of fair play.