Iztok was appointed to the position as the Managing Director at the Slovenian Spas Association (SSA) 15 years ago, after he had spent almost 25 years in the tourism business. Before this position, he was the CEO of Globtour, one of the leading Slovenian Tour Operators at that time. For several years he held the position of the manager of sales and marketing in the Slovenian Tourist Board. He founded the Slovenian Incoming Workshop in 1997, recognized still today as the leading tourism incoming event in Slovenia. Iztok established strong connections to the spa, health and wellness industry in the region, having given numerous presentations and run numerous events. He is a regular speaker at various conferences. In 2017, he was one of the speakers at the ITB Experts Forum Wellness. One of the most important projects that he established and has been running for 13 years now, is the B2B event called SPA-CE Experience – Specialized Workshop and Meeting place of Spa & Wellness Industry in Central Europe. This is the first and only business event of its kind in Central Europe. During the 60th celebration of the Slovenian Spas Association, Iztok organized a European Conference – ENSPA (European Natural Spa & Wellness Conference) that gathered the world’s leading associations in the field of balneology, hydrology, spa and wellness business, such as FEMTEC, ESPA, ISMH, OMTH and the prestigious GWI (Global Wellness Institute). He is also a participating member of the Hot Spring Initiative within the GWI. During Iztok’s position in the Slovenian Spas Association, this organization joined the ESPA (European Spas Association), where Iztok is responsible for the marketing & sales activities.
Presentation title: The role of the Association of Slovenian Natural Spas – Cooperation with regional Clusters
The Community of Slovenian Natural Spas (SSNZ) unites 13 natural and thermal spas that operate under the common name Slovenian Natural Spas. It works as a strategically and operationally oriented organization for tourism marketing and supports the business interests of its members and health tourism in Slovenian spas and health resorts in general. Specifically, this activity enables them to be included in Slovenia’s public health network. Slovenian natural spas pay a special attention to new trends and programmes for maintaining and boosting health and well-being. Some of the new trends appearing here, and exemplified in European tourism are the philosophy of healthy lifestyles and a balance of body and mind. This tourist segment is the strongest and most competitive one in Slovenia, as a quarter of all overnight stays in Slovenia are spent in spas and health resorts.