Keith Pollard

Editor in Chief of International Medical Travel Journal (IMTJ), Executive Chairman of LaingBuisson International

Keith is one of Europe’s leading experts on medical tourism and cross border healthcare, attending and contributing to major conferences across the world on the subject. He has been responsible for many initiatives in the sector including the first patient guide to the EU Directive on Cross Border Healthcare, a Code of Practice for Medical Tourism, a Good Practice Score for Cross Border Reproductive Healthcare, and research into patient experiences of medical tourism and an initiative to collect meaningful data in this emerging market. He is responsible for the development of consumer-focused medical tourism sites such as Treatment Abroad, and the B2B publication,  IMTJ – International Medical Travel Journal. Through his IMTJ Blog, he provides valuable insight into the medical travel business.  His career has embraced the pharmaceutical industry, the marketing and management of private hospitals in the UK and internationally, and consultancy, research and feasibility studies for healthcare ventures.

Presentation title: ” Developing a medical travel strategy for a hospital or clinic”


The session will consider the necessary market analysis and research that you need to undertake and how this can direct your adopted strategy. It will examine the need for competitive advantage and service differentiation in medical travel and how you can develop a Unique Value Proposition.