Laszlo Puczko

CEO & Co-Founder at Health Tourism Worldwide

László has been working in the field of travel and health for 25+ years. He is an experienced engineer, strategist, mentor and trainer and a wellbeing intelligence expert. He has gained experiences in private as well as in the public sector environments both in medical and wellness tourism. László is one of the very few people in the world who has been active in every aspect and domain of health tourism. He is an economist and art & design manager and holds master degrees, a PhD, and is a certified management consultant. He has been lecturing and running tailor-made trainings and masterclasses in over 40 countries. He has authored numerous industry reports, specialist books and publications. László is a hot spring and wellness enthusiast, and holds a diploma in forest bathing!

Presentation title: Clusters/Associations 4.0

The global pandemic has changed the way we travel for any reason, both short- and long-term, it seems. Every business, individual or public body is looking for alternatives, approaches and directions showing the way out. During such critical times industry clusters and associations need to revisit their objectives and targets, too. Our 2018 Survey from Health Tourism Worldwide and IMTJ suggested that the number 1 objective of associations was to represent members at expos and fairs, whereas the least important objective was any kind of monitoring or data collection. Clusters/associations should undertake a complete change of priorities. They must provide intelligence, data, mentoring to their members and partners. Personalization is not only a B2C approach but must be applied to B2B relationships as well.