Leila Krešić-Jurić

Managing Director & Co-Founder at HTI Partner

Faithful to excellence and sustainable growth, Leila’s expertise covers tourism trends, hospitality, health tourism, and educational events. She helped the HTI Conference become internationally recognized and established the European HTI Summit in the European Parliament to promote European health tourism. As director of Tourism Sector at the Croatian Chamber of Economy and Expert Member of the Croatian Parliament’s Tourism Committee she shaped tourism legislation, worked on European Commission digitalization projects and contributed to European associations ECTAA and ESPA. She holds a degree in economics and EMBA, speaks four languages, and cannot wait to travel again.

Presentation title: Croatian health travel – take the momentum!

Adapting the Croatian health travel & tourism offer to hybrid-times: reinforcing its competitiveness, combatting seasonality and boosting the national economy. Shaping sustainable products and addressing the right marketplace for Croatian wellness, thermal and medical offer while understanding the EU Cross-border Healthcare Directive in conquering new niche markets. Using digital tools and smart initiatives in health travel and designing strategies & policies that work in the “new normal”.