Lutz Lungwitz

President of the German Medical Wellness Association and International Medical Wellness Association

After high school graduation, training as a travel agent and fully studying at the university in Berlin, business administration, Lungwitz has worked for many years as a CEO, manager and consultant in the private sector, as well as for federal organizations, like the German sports.

A very long-term field work of Lungwitz, is the development and the management of hotels and clinic operations, health and wellness areas and the development of health, wellness and prevention programs, including health-tourism offers worldwide for patients and clients. The development of operational procedures, the implementation of quality and operation standards, market and trade shows, internet and network platforms, Lungwitz has implemented in the recent years in selected projects. For quality assurance, Lungwitz and the German Medical Wellness Association (DMWV) have developed the world-vide valid Medical Wellness Standard, although in cooperation with the TÜV Rhineland.

A wide variety of tasks in Germany and abroad and the constant responsible employees or independent management of hotels and associations, among the establishing of the worlds registered marks: “The Leading Medical Wellness Hotels & Resorts” and “The Leading Medical Wellness Clinics & Spas”.

Lungwitz has a lot of experience in the hospitality industry in Germany, in Europe and in worldwide countries.

Presentation title: Quality management strategy for foreign patients


Medical tourism has become a strong and successful industry worldwide over the past 20 years, with both: losers and winners in the future. It’s important not only to use the term as a marketing tool, but rather to constantly question it, to realign offers and to be present in the market with a very high quality standard. The guest /health tourist always has the opportunity to choose a different destination, so he should be considered as a regular guest.

To share the stay in a clinic can be compared with a hotel stay, or the clinic should, in order to survive internationally, can also be run and equipped as a hotel. It’s important to have a close cooperation between the clinics, the service facilities and the facilitators, as well as the USP (unique selling point) of the facility. In the past few years, Germany has provided a great deal of impulses, with the result that the number of foreign patients in Germany has risen steadily. The business model for international patient tourism is very important in advance, not every country pays a referral fee, then the  incomes must be earned through additional services for the facilitator. The course of a hospital stay from the arrival, to the departure and the important follow-up care must be well planned before the client or the patient is visiting the country.