Lutz Lungwitz

President of German Medical Wellness Association

Lutz Lungwitz , has been President of the German Medical Wellness Association (www.dmwv.de) and of the International Medical Wellness Association, both based in Berlin, since 2004.

After high school graduation, training as a travel agent and studying at the university business administration in Berlin, Lungwitz has worked for many years as a CEO, manager and consultant in the private sector, as well as for federal organizations, like the German Sports federation, as member of the board. Later Lungwitz was in the industry working , as a commercial employee.

A very long-term field work of Lungwitz, is the development and the management of hotel operations, health and wellness areas and the development of health, wellness and prevention programs. The development of operational procedures, the implementation of quality and operation standards, market and trade shows, internet and network platforms, Lungwitz has implemented in the recent years in selected projects. For quality assurance, Lungwitz and the DMWV are developed the Medical Wellness Standards, in and without cooperation with the TÜV Rhineland.
A wide variety of tasks in Germany and abroad and the constant responsible employees or independent management of hotels and associations, among the establishing of the worlds registered marks: “The Leading Medical Wellness Hotels & Resorts” and “The Leading Medical Wellness Clinics & Spas” whose rights holders are Lungwitz.

Lungwitz has a lot of experience in the hospitality industry in Germany, in Europe and in worldwide countries.

Presentation title:

Medical versus Wellness?
– status and outlook of the wellness tourism at the example from Germany –

Abstract:

Marketing and customer Issues
Result:
In that case, that we know and that we developed the same definition about wellness, medical wellness and health tourism and that we create a valid quality insurance program, we have a way for a close cooperation, so
that in Germany and in Europe the results are:
– Germany is a country with a lot of wellness experiences, with people who are very interest in the field of wellness and health tourism in Germany and abroad!
– the own health care is increasingly important (Medical Wellness)
– more people move from wellness to medical wellness/health- tourism