Medical Tourism Manager of visitBerlin
Michaela Kehrer, MA joined Berlin’s official marketing organization visitBerlin in 2016 as medical tourism manager to support the newly established initiative Berlin Health Excellence. She is responsible for marketing activities in the GCC and CIS countries, as well as in China. She also takes care of the hospital network of visitBerlin and is the editor of the website berlin-health-excellence.com.
Michaela holds a master’s degree in cultural anthropology and Middle Eastern studies and conducted her research and field work in Palestine, Yemen and Egypt. She worked in corporate communications and market research where she supervised a qualitative study on ethnic marketing in Germany. For several years she worked in the International Office of the Vivantes Hospital Group, doing case & key account management for clients from the Arabic countries.
Presentation title: Treating patients from abroad: Berlin as a medical destination
The presentation gives insights into the development of medical tourism in Germany’s capital city Berlin. It focuses on the marketing efforts and partner engagement of the initiative Berlin Health Excellence and sheds light on the current situation in the corona pandemic.