Neda Telišman Košuta

Senior associate at the Institute for Tourism in Zagreb

Neda Telišman-Košuta is a senior associate at the Institute for Tourism in Zagreb, Croatia. Her expertise lies in tourism destination marketing and development with a particular focus on tourism product development. Ms. Telišman-Košuta is one of the authors of Croatia’s Tourism Development Strategy until 2020. She holds a Master Degree in Travel and Tourism Management from George Washington University in Washington, D.C.

Presentation title: TOMAS – Health Tourism 2018: Attitudes and Expenditures of Visitors to Croatia

Abstract

The presentation summarizes findings of TOMAS – Health Tourism 2018 Survey conducted among users of medical, spa and wellness services in Croatia. The results offer a profile of users of health tourism services. An overview of client demographics, main motives of travel, trip characteristics, satisfaction with health tourism offer and expenditures on health related and other services are presented. The methodology is compatible with TOMAS tourism market research ‘family’ of surveys allowing for comparison of results and market segments. TOMAS – Health Tourism 2018 Survey is the first national level market research study focusing on users of health tourism services in Croatia.