Saša Petković

Marketing expert

Born in 1975, bearing a title of Bachelor of Science in Economics, Saša works in advertising agency KG Media, an Online advertising leader in the region, and a long term member of Google Premier Partner and Google Analytics Certified programs.

Saša is more and more in demand for defining strategy and tactics in structuring complex consulting documents dealing with quality improvement and goal reaching of KG Media’s clients’ websites. He has also been increasingly in demand as a speaker on various events and manifestations, where he tries to forward his passion for marketing and sales activities to wider audiences.

Petković is also very active outside of his daily job. He is a devoted musician and olive oil producer (feel free to Google extra virgin olive oil Bilini :), while he prefers time spent with his family.

Presentation title: Increasing the visibility of the Croatian health tourism offer elements on the Internet


  • Significance of the Internet for health tourism offer in today’s world
  • We have a great website, why is not converting?
  • Website goals
  • Sales strategy of the website + Call to Action
  • Online marketing (SEM, SEO, SMM, video, content marketing)
  • Analytics