Sherene Azli

CEO Malaysia Healthcare Travel Council (MHTC)

Sherene Azli took office as the Chief Executive Officer of the Malaysia Healthcare Travel Council (MHTC) or better known as Malaysia Healthcare in year 2015. Within her short stint with Malaysia Healthcare, an agency under the Ministry of Health Malaysia, Sherene facilitated to raise Malaysia’s silhouette as the “preferred destination for world-class healthcare services”. Sherene’s fortitude to see Malaysia as the leading global healthcare destination is becoming a reality as the country was awarded as the “Destination of the Year” in 2015, 2016 and 2017 by the International Medical Travel Journal (IMTJ). Most recently, IMTJ Awarded Malaysia a highly commendable mention as the “Destination of the Year” 2018.

Not resting on her laurels, Sherene continues to inspire and develop her team and the industry stakeholders for a bullish few years in order to further alleviate Malaysia Healthcare’s standing as the leading global healthcare destination, targeting to host more than a million healthcare travellers by 2020. Sherene has a proven executive management track record and over 20 years of experience driving marketing growth in various industries. Prior to joining Malaysia Healthcare, Sherene was the General Manager at Talent Corporation Malaysia, playing an instrumental role in building strategies for talent development in 12 key sectors. Preceding that, she was with Telekom Malaysia for 15 years, entrusted with high level positions such as Vice President of Group Marketing and subsequently as the Vice President of Strategy and Business Development.

In fulfilling her aspiration in knowledge sharing and talent development, Sherene has also established herself as an esteemed speaker and trainer in more than 15 countries globally (UK, USA, India, Vietnam, Myanmar, Russia, Japan, Egypt, Spain, Thailand, Romania, Turkey, Oman, Dubai, etc.) at numerous international conferences and workshops in the areas of leadership, strategy, marketing and business management with special focus in healthcare travel and telecommunications. Sherene is also self-driven, self-reliant, and highly-focused in making things happen, where she consistently adopts creative solutions and collaborative approaches with good interpersonal skills to engage, motivate and encourage others through organisational and industrial changes. Sherene’s achievements and contributions earned her international recognition as one of the 50 “Outstanding Women in Healthcare” at the World Health and Wellness Congress 2017. She is also a recipient of the “30 Women Achievers and Leaders of Malaysia” at the Golden Globe Tigers Award 2017 and most recently, in 2018, she was honoured with the award, “Leadership in Promoting Malaysia as Medical Tourism Destination” at the Icons of Healthcare Award 2018.

An ardent believer in accentuating the power of developing human capital, Sherene perceives value in building industry relationships and networks, and hence carries these ideals with her into her current role. Sherene holds a Master’s in Business Administration from the University of Durham (United Kingdom) and a Bachelor of Business Studies (Hons) in Accounting & Finance from the University of Limerick (Republic of Ireland).

Sherene is correspondingly passionate about her role in contributing to Malaysia’s nation building efforts while at the same time balancing her career being a dedicated wife and a mother of two.

Presentation title: Experience Malaysia Healthcare, Embrace Malaysian Hospitality


The Rise of Healthcare Travel

  • The healthcare travel industry is thriving globally, in line with the aging world population and rise of healthcare costs.
  • Since 2011, Malaysia’s medical travel industry has recorded a double digit of growth annually, ranging between 16 – 17% every year
  • Malaysia is internationally recognised as a great healthcare travel destination with world-class Quality, easily Accessible, and competitively Affordable healthcare services.
  • Malaysia has a long-term vision to be the leading global healthcare destination, intending to reach these goals through the critical components mentioned above, reinforced with everything else Malaysia has to offer, primarily Ease of Communication, Global Halal Hub and other salient features such as socio-cultural similarities, religious affinities etc.
  • Malaysia Healthcare’s unique end-to-end seamless healthcare travel service sets it apart from regional competitors. It is a promise that quality care is placed along every point of the way from pre-treatment right up to post-care, ensuring the healthcare travellers’ peace of mind.

Strong Public-Private Partnerships (PPP)

  • To maximise impact for global marketing and serving health travellers, public-private partnerships are formed with strategic partners around the world, creating new areas of opportunity and building upon existing service offerings.
  • Public-Private Partnership has been imperative in strengthening the medical travel industry and marketing high-quality yet affordable treatments overseas.
  • Government Ministries (Ministry of Health, Ministry of Tourism and Culture) and Agencies (Tourism Malaysia, MITI, MIDA, MATRADE etc.) work alongside the private sector (private hospitals, the Association of Private Hospitals Malaysia) and hospitality providers (airlines, travel agents, wellness operators etc.), further strengthening Malaysia Healthcare’s value propositions, creating higher degrees of accessibility for those needing healthcare.
  • Such strong partnership underpins good access and certainly demonstrates the commitment of governments to ensuring the health of their populations.