Marijana Biondić, MSc.

Director, Crikvenica Tourist Board

After completing her studies in economics at the Faculty of Economics of the University of Rijeka in 1998, Marijana started working at the Tourist Office of the District of Vinodol, first as an expert associate and from 2002 until 2007 as Director. From 2007 to 2010, she was the Director of the Senj Tourist Board. Since 2010, she has been the Director of the Crikvenica Tourist Board (Crikvenica, Dramalj, Jadranovo and Selce).

She has wide experience in creating and developing different projects in tourism, creating destination brands, creating and developing new events such as Vinodol’s Summer Evenings, Uskok Days, Frankopan Days, the CrikvArt street entertainer festival, the Oily Fish Week/Route, (Sr)etno Selce ethno festival and organising numerous entertaining, traditional, cultural, sports, recreational and other events through the entire year. In addition, she has been very successful at marketing and promoting the Crikvenica Riviera, which in 2014 won the award for the most creative destination in the world (awarded by the Creative Tourism Network in Barcelona).

Presentation title: From natural healing factors to one of the best health tourism destinations in Croatia

The mild and healthy climate, clean air and seawater, sunlight and aromatic herbs are some of the favourable natural features of the Crikvenica Riviera. Due to these natural therapeutic factors and thanks to the influence of science, this Riviera was one of the first in Croatia to start developing health tourism in the 19th century. The tradition of quality and top health services has been maintained to the present day, fostered by respected clinics. Health tourism products and services on our Riviera are sold throughout the entire year. In 2017 Crikvenica was recognized as the most successful health destination in Croatia. The healthy traditional cuisine, various wellness and spa services and theme projects such as the CIHT Conference or Crikvenica Oily Fish Route also make this Riviera the ideal location for health and well-being. New developments and investments in the area and modern facilities also contribute to Crikvenica Riviera being the best health tourism destination in Croatia.