Simone studied business and tourism at the Cologne Business School (Cologne, Germany), graduating in 2002. With a specialisation in destination marketing and incoming tourism, she worked for tour operators and companies in Thailand and Germany. In 2005 Simone started her job as tourism marketing manager in the German town of Wiesbaden, also known as the World Spa City of the 19th Century. As head of marketing and deputy managing director with the Wiesbaden Congress & Marketing GmbH from 2008 to 2020, she gained additional experience in both health and cultural tourism, discovering at the same time her enthusiasm for the thermal heritage and spa towns in Europe. After having engaged and participated in the development of the European Historic Thermal Towns Association (EHTTA) from a members’ perspective for almost a decade, Simone was appointed to the post of the executive director of the EHTTA in 2020. Certified as Cultural Route of the Council of Europe, EHTTA liaises with various European and International associations and networks promoting its transnational European tourism product with the winning combination of culture, heritage, wellbeing and health. As an Affiliate Member of UNWTO, EHTTA has organized the International Congress on Thermal Tourism in 2022 and 2023 with the goal to raise the awareness for thermal tourism on a global level.
Presentation title: European Spa Culture – New Potential for Thermal Tourism
In the past two years the European Historic Thermal Towns Association (EHTTA) has successfully enhanced its promotion activities to increase its visibility and market spa towns in Europe as destinations of wellbeing and health, culture and history. The rising demand and opportunities for thermal tourism can be observed not only in Europe, but all over the world. With the support of UNWTO, the Association has organized the International Congress on Thermal Tourism, with the goal of placing this specific type and niche tourism on the global agenda.